Called ToBe Bald.
A movement born from survival. Empowering Triple Negative Breast Cancer survivors and those living with the mutated ATM Gene to rise with purpose, community, and radical honesty.
Bald Is Not a Diagnosis.
It's a Declaration.
Called To Be Bald was born from Keisha Maria's own journey through Triple Negative Breast Cancer — one of the most aggressive and least understood forms of breast cancer, disproportionately affecting Black women.
When Keisha lost her hair to chemotherapy, she didn't just lose her hair. She lost the version of herself she thought the world needed her to be. And in that loss, she found something far more powerful: her true self.
Called To Be Bald exists to ensure that no survivor walks that road alone — without resources, without community, and without someone who truly understands what it means to rise from the inside out.
The Numbers Don't Lie.
Black women are 3x more likely to be diagnosed with Triple Negative Breast Cancer than white women
TNBC has significantly lower 5-year survival rates compared to other breast cancer subtypes
1 in 8 women will be diagnosed with breast cancer in their lifetime — many with no family history
Most survivors suffer in isolation — without community, without honest conversation, without a safe space to rise
Four Pillars of the Movement
Community
A private, judgment-free space for TNBC survivors and ATM Gene carriers to connect, share, and support one another through every stage of the journey.
Education
Plain-language resources about Triple Negative Breast Cancer, the ATM Gene mutation, treatment options, and what no one tells you about life after diagnosis.
Advocacy
Amplifying the voices of Black women in cancer research, clinical trials, and healthcare policy — because representation in the room changes outcomes.
Healing
Applying the H.E.A.L. Method — Honesty, Empowerment, Accountability, and Love — to help survivors rebuild identity, purpose, and joy after treatment.
Losing my hair was the first time I stopped hiding. Bald was the most honest I'd ever been.
— Keisha Maria, Founder
Called To Be Bald
Keisha Maria's Story of Survival, Identity & Rising
Part memoir, part manifesto — this is the book Keisha wished she had when she was sitting in the chemo chair, bald and terrified and more alive than she'd ever been. Raw, honest, and unapologetically real.
- Keisha's full diagnosis and treatment journey
- The spiritual reckoning that changed everything
- How she built Called To Be Bald from her hospital bed
- Practical tools for survivors navigating identity after cancer
Available now — contact Keisha for bulk orders and speaking engagements
H.E.A.L. Applied to Survival
The same framework Keisha uses in her keynotes and coaching programs is the backbone of Called To Be Bald — because healing isn't a destination, it's a daily practice.
Telling the truth about where you are — not where you wish you were. Honesty is the first act of healing.
Reclaiming agency over your body, your story, and your future — even when the diagnosis tried to take all three.
Showing up for your own healing — your appointments, your community, your mental health — even on the hardest days.
Choosing radical self-love as a survival strategy. Not in spite of the scars, but because of them.
You Don't Have to Be Bald
to Stand With Us.
Whether you're a survivor, a caregiver, an advocate, or someone who simply believes that no woman should face cancer alone — there is a place for you in this movement.
Share Your Story
Your testimony is someone else's survival guide. We want to hear from you.
Connect With KeishaSpread the Word
Follow, share, and amplify Called To Be Bald on social media. Visibility saves lives.
Follow the MovementBook Keisha to Speak
Bring the Called To Be Bald message to your organization, hospital, or community event.
Book a Speaking EventReady to Rise?
Join the Called To Be Bald community and connect with survivors who understand exactly where you are — and exactly where you're going.